The History of OWAD

OWAD started in April 2000 as a free word-learning service to our clients.

I was looking for a cost-effective way to keep in touch with our German-speaking business friends. These were mostly ex-participants of English seminars and management training programmes.

As most of our clients are busy professionals needing to communicate internationally, we saw One-Word-A-Day as being a useful on-the-job learning tool.

A mailing to PSA clients resulted 1,500 OWAD registrations! That gratifying response encouraged me to develop the concept and to offer the service to anyone who wants it.

Right now we are looking at 139306 subscribers already!

It may interest you that I got the idea for "3 choices" from the popular BBC Radio game "Call my Bluff" in which teams are given really obscure English words and have to trick each other with really outrageous definitions.